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Now YouTube will soon let you try out makeup with AR
We tested this experience earlier this year with several beauty brands and found that 30 percent of viewers activated the AR experience in the YouTube iOS app, spending over 80 seconds on average trying on lipstick virtually.
However, Google's not alone in this market. It'll have to combat the popularity of L'Oreal's makeup app and YouCam makeup app. We'll have to wait and see if this gathers momentum, and if other brands and creators hop on the bandwagon over the coming months.
Source: thenextweb.com
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