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Deepika Endorses Melange by Lifestyle
Deepika Padukone had a fabulous 2013, with almost every film that featured her making it big at the box-office. She is gradually making a niche in television commercials with her lively style, has been picked up as the brand ambassador by Lifestyle International for its Ethnic Wear Brand – Melange.
Padukone will be the face of the brand going forward and will be featured in a new brand campaign scheduled to rollout in April across outdoors, print, digital and in-store reaching out to the primary audience of the brand which is 18 to 32 years old urban female.
According to a Lifestyle spokesperson, Melange by Lifestyle has been growing at a phenomenal rate and is today a Rs 100 crore brand. Melange by Lifestyle has a presence across 40 Lifestyle stores and six exclusive stores.
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