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Sony became the second largest brand

By: Team Ifairer | Posted: 04-04-2014
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Sony has become the second biggest smartphone brand in India in terms of value sales, according to IDC numbers, says a report in the Economic Times.

Value share means that if a consumer spent Rs 100 on buying a mobile, then Samsung got Rs 43, Sony got Rs 9.1 and Apple got Rs 7. However Sony could lose in this quarter due to Nokia's entry into Android market and with Apple's relaunch of the iPhone 4 which is in the Rs 20,000 category.

In Sony company, the devices that done well in market are  Xperia C and Xperia L, fall in the sub-Rs 20,000 price category, which has arguably seen the biggest growth in India.

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