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Jaipur Rugs Wins European Product Design Award for Artisan Originals Design
About Jaipur Rugs
Jaipur Rugs is a social business that connects rural craftsmanship with global markets through its luxurious handmade carpets. It offers an exclusive range of hand knotted and hand-woven rugs made using a traditional art form. The carpets are contemporary, transitional and eclectic in design and are currently exported to over 60 countries and 135 cities. The company has a retail presence in India, US, China and Russia.
The social enterprise has a strong grassroots connect and works with close to 40,000 artisans in 600 villages in India, providing families with sustainable livelihood at their door steps. Each rug passes through 180 hands, perfecting the timeless art of carpet weaving. Every rug brings to the cities the stories of its weaver and binds together the lives of rural artisans with urban consumers. The goal of Jaipur Rugs is to keep alive the art of carpet weaving and use business as an agent of change and progression.
Through its bottom-up business model the organisation has impacted 1,29,200 lives and created 40,000 jobs directly and indirectly in some of the most impoverished regions of India.
About Artisan Originals:
This initiative has been introduced by Jaipur Rugs which taps into the untamed fashion from the villages of India. It experiments with the originality of rural craftsmen to nurture their creative potential, which is unexplored at a global stage. For the first time ever, weavers get to be the designers of their own rugs. Each rug in the collection is a masterpiece for the design inspiration it weaves. It is imbued with the individuality of its artisan evident in e artistry.
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