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Is E-cigarette is a healthier alternative?
Data from consumer analyst Mintel finds that today, while sales of smoking quitting aids have slowed, the market for E-cigarettes is booming, increasing an impressive 340 per cent over the past year from an estimated Euro 44 million in 2012 to reach an estimated Euro 193 million in 2013.
The report says that while the smoking cessation market has seen strong growth historically, with annual increases of around 6-10 per cent between 2009-12, sales of products such as gum, tablets and patches have slowed.
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