Dieting with pal more EFFECTIVE to shed kilos!

However, those slimming with friends have at least a one in three chance of continuing to stick to a diet and keeping the weight off for four weeks or longer.

A nationwide survey found that just over 40 per cent of female dieters said when they attempted to lose weight alone, they gave up on average after 7 days. A further 22 per cent said they lasted a fortnight before succumbing to temptation.