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Apple iPhone 11 now reportedly cheaper by Rs 17,000
With China attempting to reopen its factories, retail stores and facilities, and in effect resuming normal lives across the country in the aftermath of the coronavirus pandemic, Apple will be keen to resume business strongly in China, which is one of its key markets. Apple chief Tim Cook has, over time, spoken about how Apple's performance in China affects the rest of its business globally, and while the company had great expectations from 2020, its general plans have been thrown out of gear due to the unforeseen viral outbreak. By offering a fairly generous price cut, Apple will likely be looking to resume sales with a bang, and have its iPhone 11 inventory clear out fast in hope of making the iPhone 12 launch in time.
India, however, still remains an important but bit-part market for Apple. The nation's focus on value centric devices mean that while Indians are buying more iPhones than ever before, it still isn't a high volume market for the iPhone maker. The price hike of iPhones in India was also a direct result of the increase in the goods and service tax rate on mobile phones from 12 percent to 18 percent, making the already premium and expensive iPhones even pricier for most in India. With the entire nation still under lockdown due to COVID-19, it remains to be seen if Apple takes any similar steps, once India recovers from the coronavirus setback.
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